FitFlop™ Loves Anna Sui Launch

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Fashion mash-up master Anna Sui has once again joined forces with a fast growing British cool-comfy footwear brand FitFlop™ to create a collection of must-have ballerinas-launched last October 7, 2016 at the Shangri-La Mall Edsa.

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A fountain of creativity with an inherently collaborative spirit, Anna Sui naturally introduces Victorians to cowboys, reinvents Warholian superstars and Finnish-inspired textile prints, and rethinks the status quo of everything from Barbie dolls to Google browsers.  She’s already earned a Lifetime Achievement Award from the Council of Fashion Designers of America, is recognized as an icon of the catwalk, and mastered the “mash-up” (albeit in fashion) two decades before all the DJs were doing it.

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FitFlop™ creates the world’s most exciting ergonomic sandals, shoes, and boots, using world-class design, a splash of fashion and a continuously innovating mix of beauty, brains and biomechanics, and believes that your really cool shoes are the ones that are so comfortable they call your name from the closet.

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This collaboration, FitFlop’s third with Anna Sui, is equal parts magic and logic, mixing playful and pretty with everyday practical.

For Superwomen

FitFlop™, Lattice, Printed, and Ballerina Anna Sui Collections are available in select FitFlop stores:

SM Mall of Asia, Greenbelt 3, SM Megamall, Ayala Trinoma, SM North Edsa-Annex, SM Cebu, Shangri-La Plaza, Abreeza Davao

For more information about FitFlop™, please visit facebook.com/FitFlopPhilippines.

FitFlop™ fans may also get the latest updates about the brand through Twitter: FitFlopPH and on Instagram: FitFlopPH with our hashtag #FitFlopLovesAnnaSui.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of FitFlopTM in the Philippines.

About FitFlopTM 

Our first FitFlopTM p sandal was sold in 2007, after Dr David Cook and Darren James – expert biomechanists at London South Bank University – collaborated with Marcia Kilgore (an entrepreneur and multi-tasking mum) with the goal of creating the world’s first leg muscle-activating flip flop. Built with simple sporty style upper straps and an ergonomically engineered Microwobbleboard™ midsole, the concept was a phenomenal – and global – success.

So when fans began to send feedback detailing how ‘fantastic’ FitFlop sandals made them feel (subsequent research at Salford University in Manchester uncovered our Microwobbleboard™ technology had remarkable underfoot pressure diffusing and shock attenuating properties), Kilgore decided to take the technology and weave it into a full footwear collection for men and women.

Now boasting two patent-pending technologies: The original Microwobbleboard™ and the new slimline Biomimetix™ midsoles, our goal is to create fun, energizing, beautiful shoes for all occasions that – when you wear them – make you feel like you’ve got the world at your feet.

FOR SUPERWOMEN™.

About Primer Group of Companies

Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services.

The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 500 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom.

For more information, please contact:

Edilyn Yu

Brand Manager

T: 303.1234 local 410

 edilyn.yu@primergrp.com

Aileen Frugal

Public Relations Officer

T: 303.1234 local 223

M: +63 917.571.66.60

 aileen.frugal@primergrp.com

Kenrich International Distributor Corp.

A Member of the Primer Group of Companies

Primer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines

Tel: +63(2) 567-0611; 303-1234    Fax: +63(2) 567-0634

   www.primergrp.com

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